10 Cheap (or Free!) Ways to Promote Your Small Business Right Now

Running a small business can feel like juggling flaming swords blindfolded. Marketing often gets pushed to the bottom of the to-do list—not because it's not important, but because time and money are tight. At Stone Age Web, we work with small businesses every day, so we get it.

Here are 10 simple, budget-friendly ways to promote your business without spending a fortune:

1. Claim & Optimize Your Google Business Profile

This one is free and powerful. When people Google your type of business, this is what shows up on the map. Add photos, hours, services, and encourage happy customers to leave reviews. It’s the digital equivalent of a neon “We’re Open!” sign.

2. Post Regularly on Social Media

You don’t need to dance on TikTok—unless you want to. A few consistent posts each week on Facebook, Instagram, or wherever your audience hangs out can build recognition and trust. Share behind-the-scenes photos, tips, before-and-afters, or local shoutouts.

3. Use Canva to Create Free Graphics

No design skills? No problem. Canva (free version available) lets you create professional-looking social media graphics, flyers, and even videos with drag-and-drop ease.

4. Join Local Facebook Groups

Search for groups like “What’s Happening in [Your Town]” or “[Your City] Small Businesses.” Join the conversation, share helpful info—not just promotions—and build real community connections.

5. Ask for Referrals (and Make it Easy)

Happy customers will refer you—but they need a nudge. Offer a simple incentive, like a discount or freebie for every referral. Hand out business cards or set up a quick referral link.

6. Collaborate with Another Local Business

Team up with a neighboring business for a social media giveaway, bundle deal, or cross-promotion. It’s a win-win that exposes you to a new audience without spending a dime.

7. Start an Email Newsletter

Emails are still king when done right. Use a free tool like Mailchimp (for up to 500 contacts) to send updates, promotions, and helpful tips straight to your customers’ inboxes.

8. Write One Blog a Month (Just Like This One!)

You don’t need to be Shakespeare. Write about common customer questions, industry tips, or local happenings. It helps with Google rankings and positions you as a pro in your field.

9. Offer a First-Time Customer Deal

Simple offers like “10% off your first visit” or “Free consultation for new customers” give people a reason to try you out—and tell others.

10. Use Free Listings

List your business on free directories like Yelp, Bing Places, Nextdoor, and industry-specific sites. It’s great for visibility and SEO.

Final Thought:

You don’t need a huge budget to get noticed—you just need a smart game plan. If you need help building a website that ties all these efforts together, that’s where Stone Age Web comes in. We offer one-on-one, personalized design and marketing help without the cookie-cutter hassle of big firms.

Let’s make your business look good and grow.

👉 Contact Stone Age Web to start small and think big.